Stephen Murdoch

The media landscape is in a state of seemingly constant evolution, but it is still critical in the communications sphere. While most people go to social media for their information, most social channels are news aggregators - they are not creators. So much of the content that is consumed on social media has its roots in mainstream media, and is shared and amplified through social media.

Proactive media relations is a vital tool to build brand awareness, influence public perception and establish the credibility of a company or organization. Strategically managing media interactions will help a festival or event reach its full potential.

BIO:

Stephen leads the Enterprise Canada public relations practice and delivers PR campaigns that click for clients with global reach and local feel alike. From building reputations for new players in the market or creating stories for a new product line, he puts story-telling skills developed through extensive experience to work. Combined with great relationships with media across North America, Stephen gets stories placed so the right eyes see them and the right ears hear the latest.

- Was a Public Relations instructor in the post-graduate public relations program at Niagara College for 11         years