Kitchener, Ontario
2025 FEO "SYNERGY"
Conference
February 24 - 26, 2025
Paul Fairley
Session Title:
Audience Data Analytics
This workshop covers a range of topics relative to the collection, measurement, and analysis of Audience Data Metrics of special events. The presentation will dive into various strategies of collecting audience data, and how audience data metrics can be used to enhance grant applications, marketing strategies, sponsorship proposals, post event reports, and more.
Outcomes:
1. Strategies for collecting audience and event data.
2. Tactics for measuring and analyzing collected data to be formulated into quantitative metrics.
3. Utilizing audience data for future marketing strategies, fundraising efforts, and more.
BIO:
Paul is an events industry leader and entrepreneur residing in Barrie, ON.
Fairley attended the Harris Institute (Toronto) under the Recording Arts Management program, graduating with honours in 2005. He soon after attended a fast track scholarship in Commercial Music at the university of Western Scotland, graduating in 2007.
Fairley has since developed a portfolio of event companies including business in brand marketing, concessions management, live event management and festival production.