Kitchener, Ontario
2025 FEO "SYNERGY"
Conference
February 24 - 26, 2025
Jolene MacDonald
Session Title:
Digital Accessibility & why you need to know about it!
Join Accessibrand's founder, Jolene MacDonald for an informational session on how to make your design, marketing and communications digitally accessible and inclusive for all! Jolene has been a designer and marketer for over 20 years and when she learned about digital accessibility everything changed. Accessibility is more than ramps and push buttons and this seminar will help guide you in the right direction and improve your knowledge on how to become accessible digitally too. Avoid fines, and attract more customers - because accessibility is good for business!
Outcomes:
1) What digital accessibility is & who needs to comply
2) Disability stats in Canada
3) Why Accessible Marketing Matters
4) Where to Integrate digital Accessibility
5) How to integrate digital accessibility
6) How you can be better advocates
BIO
Jolene is the Founder and Lead Advocate of Accessibrand™, Canada’s first full-service agency focused on digital accessibility. Accessibrand offers accessible graphic design, marketing, communications, user testing, and training, all delivered by a team with lived disability experience, including Jolene herself.
With 25+ years in the industry and 21 years as an award-winning entrepreneur and creative director, Jolene helps organizations make inclusion central to their digital strategy, ensuring their branding and communications are accessible to all.