Hayley Dors

In this session, guests will adopt a client advocate mindset and learn how events + festivals are sourced and carefully selected on behalf of clients/brands to meet specific needs and objectives. They will be guided through the entire process, from project start to finish, exploring key factors agencies look for in events, how agencies and client advocates evaluate and compare events + festivals, and what makes certain events stand out over others, ultimately leading to valuable sponsorship agreements. Participants will walk away having learned the process of hand-picking events, how to make their event/festival more appealing from the get-go and how to better position themselves for greater success.

Outcomes:

1. Client-Centric Event Selection: Guests will learn how to adopt a client advocate mindset, enabling them to tailor their approach to meet the specific needs and objectives of clients and brands.

2. Effective Event Evaluation Awareness: Guests will gain insights into the key factors agencies and client advocates use to evaluate and compare events + festivals, allowing them to identify how to stand out and deliver the most value.

3. Sponsorship Success Strategies: Guests will learn how to position their events + festivals to attract sponsors. They will learn strategies to enhance overall appeal to help secure valuable sponsorship agreements.

BIO:

Hayley is a Senior Account Manager at Midfield with a wealth of experience in planning and executing a diverse range of events, including travel incentive trips, golf tournaments, brand activations, cross-country activation tours, conferences, weddings, and more. Over the years, Hayley has honed her expertise in designing and delivering exceptional experiences that cater to the unique needs of every client.

Having worked with top-tier brands and clientele such as the 3rd largest tobacco company in the world, Fisherman’s Friend, Dr. Oetker, Meridian, shopping malls and more, Hayley has gained a deep understanding of what it takes to create successful, impactful events and experiences. Her attention to detail and ability to seamlessly manage every aspect of event planning has earned her a reputation for delivering high-quality, memorable experiences that exceed expectations.

Hayley’s strategic approach ensures that each event is carefully curated to align with the client’s goals, resulting in experiences that are not only unique but also meaningful. She takes pride in tailoring every detail to reflect the brand's identity and leave a lasting impression on guests.