Landon Logie

Building upon last year's exploration of ten user-friendly platforms tailored for small and medium-sized enterprises (SMEs), this year's workshop will delve into advanced practical applications of AI in the realm of festivals and events. Drawing from case studies on platforms that streamline marketing, administrative, and sales tasks, this session offers practical insights from a fellow business operator. Attendees can anticipate leaving with actionable strategies to enhance their event planning processes, as well as examples of all the prompts used during the demonstration.

This workshop is designed for event professionals seeking to integrate AI into their workflows, offering real-world examples and practical demonstrations to ensure you leave with at least one actionable takeaway to implement in your own business.

Key Takeaways:

1) Leveraging ChatGPT for Data Analysis:

- Analyze Customer Feedback & Event Surveys: Learn how to utilize ChatGPT to analyze customer reviews and survey results, extracting meaningful insights to inform event improvements.

- Market Trend Analysis: Discover methods to employ ChatGPT in analyzing market trends, providing insights into emerging industry opportunities.

- Competitor Analysis Summaries: Understand how to generate concise reports on competitor strengths and weaknesses using AI tools.

2) AI-Driven Marketing Strategies:

- Crafting Campaigns with Scarcity Theory: Explore how to design marketing campaigns that leverage scarcity principles to evoke a sense of urgency and drive immediate action among target audiences.

- Creating Buyer Personas: Develop detailed buyer personas using AI, enhancing the personalization and effectiveness of marketing efforts.

3) Practical Applications of AI in Event Planning:

- AI-Powered Graphic Design: Experience demonstrations of AI tools that streamline the creation of event materials like sponsorship decks.

- Automating Spreadsheet Creation: Understand how to use ChatGPT to automate the creation of spreadsheets for tasks such as venue comparisons and data organization.

BIO:

Landon Logie is an award-winning event producer known for the development and delivery of high-end culinary and hospitality experiences. With an Honours BA in Hospitality Operations Management, a degree in Special Event Management, and over a decade of experience in high-stakes event design and execution, Landon has built her career around the notion that people will always remember how you made them feel.

Through consulting projects, Landon has become practiced in analyzing special events as both community and tourism assets, creating recommendations to enhance the impact of special events from the perspective of resident pride and inclusion, tourism draw & economic impact, as well as recommendations for criteria and financial levels of grant funding directed to major special events.

As an active member of the hospitality industry, Landon also currently serves as the Vice President of Events on the Executive Board of Directors for Festivals & Events Ontario, an association devoted to the growth and stability of the festival and event industry in Ontario.

Landon’s experience includes event curation and execution for brands such as Amazon, Oxford Properties, Restaurants Canada, TedX, Smogasburg, and ITB Berlin, and as a 2019 Kostuch Media Ltd Top 30 Under 30 honouree, Landon is celebrated for the passion, social consciousness, and meticulous attention to detail that she brings to every project.