Chris Wilson

• What agencies are looking for when building event calendars for their brand customers.

• What brands / sponsors are looking for when choosing festivals and events.

• What is effective activation and how can activations add value to your festivals.

• Reporting / KPI’s and ROI

BIO:

For over 25 years Chris has designed, developed, and executed award winning integrated campaigns including The Audi Art of Progression, The MINI Invasion, and the RBC Million Dollar Shootout. Chris has garnered extensive expertise in consumer-packaged goods, beverage alcohol and retail marketing; building programs that deliver branded consumer experiences in-field, on-line and in-store for Influence Marketing’s enviable list of blue-chip clients including L’Oréal, Moosehead, Metro, Red Bull, Goodlife Fitness and Canadian Tire.

Influence has a long history of embracing individuals with unique abilities, energy and a passion. As Managing Partner Chris is responsible to leverage those unique abilities to ensure the most effective resourcing strategies. His responsibilities also include the day-to-day management of business operations of the Influence Group of Companies, while remaining connected to the work through his engagement in client business strategy and business development efforts.

Chris resides in Oakville with his wife Stephanie, daughters Katie and Emma and son Palmer.