Kitchener, Ontario
2025 FEO "SYNERGY"
Conference
February 24 - 26, 2025
Katie Stiel
Session Title:
Beyond the Boardroom: Connecting the Business Community with Events.
Are you maximizing your event's reach with the business community? This session will delve into the strategic ways you can build and leverage relationships with local SMEs to expand your promotional and sponsorship efforts.
Outcomes:
1) Partnership opportunities with local businesses and their employees
2) Relationship building strategies with BIAs and Chambers of Commerce
3) Ideas to expand your event's promotional reach via the business community
BIO:
Katie Stiel is a community builder who has developed and led
a strong portfolio of local and national campaigns and events across the GTA.
As the Senior Manager of Strategic Initiatives for the
Hamilton Chamber of Commerce, she works to facilitate collective community
action and regularly engages the business community. This includes serving as
the project lead for Hamilton Day - a citywide celebration of Hamilton and its
business community. Originally developed as a one-day shop local
initiative in 2021, Katie and her team have grown the event into a FEO Top 100
Event and winner of Best Promotional Campaign and Social Media Campaign two
years running.
Katie sits on the Board of Jamesville Benetto and volunteers
at the Hamilton Small Business Centre, serving as a mentor for entrepreneurs
looking to grow and establish their ventures.